Advanced Metrics & Coaching 📈

Moving from a closer to a CEO requires mastery of the Core Four for Scale. This section deepens your understanding of these metrics and offers coaching pathways to optimize your performance.

Deep Dive: Optimizing the Core Four

Effective remote closing is based on data, not intuition. Here is a reminder of the primary scaling metrics and how to actively optimize them:

KPI	Definition & Importance	Optimization Focus
Closing Ratio	Measures sales process efficiency (Calls → Clients). The most direct measure of your skill.	Focus on Qualification-First method (Module 2) to ensure you only speak to highly viable leads.
Revenue Per Sales Hour	Tracks the dollar amount generated for every hour spent actively closing.	Minimize administrative tasks via SOPs and Delegation (Module 3). Higher efficiency = higher RPH.
LTV:CAC Ratio	The ratio of a client's Lifetime Value to their Acquisition Cost. A healthy ratio is 3:1 or higher.	Increase LTV through quality service and referrals; reduce CAC by improving lead quality from your Affiliate Program (Module 3).

Post-Certification Coaching

For those aiming to build their own affiliate network or transition into a Sales Director role, we offer advanced, one-on-one coaching:

• Pipeline Audits: Review of your CRM setup and flow to eliminate friction points.
• Call Deconstruction: Reviewing recorded calls to fine-tune objection handling and diagnosis precision.
• Scaling Strategy: Developing a customized plan for delegating fulfillment and building your personal brand/affiliate program.